Article writer-Baun Oneill

In order to market your website, you need to know about search engine optimization or SEO. Your goal is to land the number one spot on the first page of the search engine results pages, and you can't do that without knowing these tips on performing SEO for your site.



Taking advantage of the opportunities that SEO presents means taking advantage of the various content directories scattered across the web. These great sites are specifically for submitting articles and reaching the public's eyes. Having well written and targeted articles submitted to these sites will mean the right people read your article and more potential sales are created.

Search engine optimization tools can help you to analyze visitor behaviour. If your traffic shows that your audience arrives, glances and leaves without investigating, you should look at how entertaining and informative your website is. Consider hiring official site to test your user interface, and honestly describe their experiences using your content.

The importance of linking out can not be overstated. Creating a resource page that carries weighted links to related sites that are rich with keywords and phrases carry extra weight with search engines. Make the extra effort to garner these resource links to increase the weight and improve the ranking.

Take care when using your social media presence to boost your main site's PageRank. The data you provide on your social media pages (e.g. Facebook and Twitter bios) should dovetail with the main keywords of your website. This establishes a relationship between the two that can help improve the positioning of both your social media presence and your main site.

If possible keep CSS and JavaScript in separate files on your web sever. By doing this search engines will be able to find and index the content on your HTML web pages faster. Also, having more content than code on a web page increases a page's rank in search engine results.

You should always write good meta description tags for each of your pages. Description tags provide good value, because Google uses them to create short blurbs that are displayed under a page's title on its search engine results pages. A very good description can be beneficial to you, as it may help lure visitors to your site instead of the competitions.

How you present keywords is just as important as using them consistently. By adding bold or italic tags, you impart importance to your visitors and draw their attention to them. This also has an impact on the search engines. This simple addition brings weight to searches and drives visitors to act.

A great way to get your site more visible is to begin posting blogs on your site. Blogs increase the size of your site and give you a way to connect with your visitors. This, in turn, increases your search engine visibility, which will give you many more visitors.

Generate more hits on search engines by using plural forms or longer versions of keywords. Keyword stemming is utilized by many search engines. When you choose the singular of the keyword (e.g. accountant) results for the plural or variations (i.e. accountants, accounting) may not send seekers to your website. Keyword stemming can help you because it will give your product more visibility.

Mark important keywords by bolding, italicizing or underlining them. Google looks for these markings and determines that those words are keywords for your content. It will then weigh those words more heavily. Take note: Don't bold, italicize or underline words they you do not feel are keywords, as Google will misinterpret them as important.

While you should be using keywords for your site, do not fill your site to the brim with keywords. Search engines such as google have sophisticated system that can determine between a normal sentence typed by a human and a sentence filled with so many keywords that it feels artificial. The more human and realistic your content sounds, the better the chances are that it will achieve a higher rankin the SERP.

Always remember to keep your customers in mind when writing blurbs that contain search engine optimization language. This keeps your customers interested in what you have to say and the products and services you have to offer. Remember using visit this hyperlink will make your blurbs sound spammy.

Repeat, repeat, repeat... It is highly effective to litter your new page with your keyphrase or keywords. Try to have your keyphrase used five to ten times for every one-hundred words on your page. Repeat your keyphrases or keywords often to help increase your ranking with the search engines.

Search engines give sites that regularly update with fresh content better rankings than sites which do not update or update infrequently. To get on the top of search engines, it's important to always have new content related to your site with lots of the same key words used throughout your site.

Pay close attention to Internal Linking Structure on your pages. This will help search engines determine which pages are of the most importance on your site and will increase your rankings on those pages. Don't be too worried about keyword density. Today, latent semantic indexing (LSI) is the main thing to think about. Most search engines don't count keywords anymore. Instead, content that is naturally written and uses words of importance a normal number of times gets the most attention.

You no longer can buy a hundred domains, fill them with garbage content, and link them to your website to raise your Page Rank. The search engines caught on back in 1999 and haven't allowed that sort of spammy behavior since. You have to be honest to your readers and the search engines to rank highly on Google.

While a site map is a great tool in SEO, it's better if the search engine can get around your site in a natural manner. If the spider needs to rely on your site map, that means your navigation is going to be too difficult for any user to use, too.

Hopefully this article has illustrated that SEO is not a mysterious process set aside for the technologically illuminated ones of the online world. Good SEO is not a matter of arcane practices or total devotion; a webmaster at any level of technical know-how can easily implement basic SEO tactics and see a dramatic improvement in search engine performance.